About
Nearly 20 years in revenue. Both sides of the table.
I started in sales. Carried a quota, managed accounts, and sat across the table from buyers. Then I moved to the operations side. First as a generalist, then increasingly focused on the systems that make revenue teams run: sales ops, marketing ops, RevOps.
That combination is the point. Most people who audit and build RevOps systems have never sold. They know what's technically possible to configure. They don't always know what the team actually needs to see, or why.
I do. That's why this work is different.
~20 Years
in Revenue
7+ Years
in RevOps
Expert in HubSpot, Salesforce, Clay, & AI-enhanced workflows
The Path Here
The first half of my career was in sales and account management: learning how a revenue pipeline actually works, what good forecasting feels like from the inside, and what happens when the data doesn't match reality.
The second half has been building the infrastructure that gives revenue teams the visibility they need. SalesOps. Marketing Ops. RevOps. HubSpot architecture. Salesforce implementation. Systems that are meant to be used, not just configured.
For the last several years, that work has been focused and fractional: embedded in Series A through C B2B SaaS companies that need real RevOps thinking without a full-time hire.
Pave GTM is the next iteration of that work. A tighter offer, a clearer point of entry, and a practice built around what I actually believe: that your GTM system should tell the truth, and that AI makes good systems faster, not broken ones functional.